UBS launched its "House of Craft" initiative in New York, celebrating craftsmanship in the watchmaking industry amid its integration of Credit Suisse. The three-day event featured discussions with industry leaders and celebrities, aiming to enhance the bank's brand identity and connect with potential clients. The campaign, part of a broader strategy to redefine UBS's image post-acquisition, emphasizes the art of banking as a craft, aligning with the bank's Swiss heritage and commitment to excellence.
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