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UBS launched its "House of Craft" initiative in New York, celebrating craftsmanship in the watchmaking industry amid its integration of Credit Suisse. The three-day event featured discussions with industry leaders and celebrities, aiming to enhance the bank's brand identity and connect with potential clients. The campaign, part of a broader strategy to redefine UBS's image post-acquisition, emphasizes the art of banking as a craft, aligning with the bank's Swiss heritage and commitment to excellence.
Todd Snyder
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ubs launches house of craft campaign celebrating fine craftsmanship in new york
Credit Suisse Anlagestiftung
Publicis Groupe S.A.
UBS SA
Audemars Piguet Holding SA
TAG Heuer
CHE
USA
John McDonald
Daniel Dae Kim
Todd Snyder
Jean-Claude Biver
Carmelo Anthony
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16:36 18.10.2024
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